Treat Mates as First Dates

Overview: Treat Mates as First Dates is a campaign to empower Millennials to speak up and get friends off their phones while socialising - utilising their own phone as the solution.

Online Video

Online video establishes the issue and teases the solution- the receiver letting the culprit know his feelings through his own phone.

Poster: long copy

Poster: short copy

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Street Posters

Street posters consist of long copy and short copy pieces. Posters are designed to engage with the receiver and be agknowledged by the culprit. This is to create a mutual understanding if the action (show to let them know) is used.

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Ambient Phones

Fake phones will be located in
public places around town where the issue frequently takes place.

Audience participating in the act of showing to let a mate know he is being rude.

Website to download the images used in the campaign and to share your own.

Audience participating in the act of showing to let a mate know he is being rude.

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Public Participation

The campaign is designed to be embraced by the public and allow them to morph it how it suits them best.